Marketing Translation & Transcreation that reads like it was written for your market
Copy that reads as though it were written natively for your target market — not converted from somewhere else.
Literal translation reads as translated. Your reader notices before they notice your offer.
Transcreation starts from your brief, not just your source text — what the campaign needs to make someone feel, not only what the words say. We adapt slogans, web and product copy, campaign assets and brand messaging between German and English (and other pairs on request), from €0.20/word, with a brand-voice check built into every project.
This also covers the assets a campaign usually needs alongside the copy — subtitling and voiceover-ready scripts for video, adapted to the same brief.
from €0.20/word
Industries served
What's included
- Transcreation by a linguist working from your creative brief, not a literal translation of the source
- A brand-voice check against your existing tone-of-voice guidelines or reference material
- Adaptation of slogans, headlines and campaign lines, not just body copy
- Campaign-assets module: subtitling, captions and voiceover-ready scripts for video content
- One round of revision included to fine-tune tone once you’ve seen the first draft
- Delivery in your working format — CMS-ready copy, subtitle files, or plain text
When you need this
A product launch campaign's headline and slogan need adapting so the wordplay lands in German, not just the literal meaning.
An e-commerce storefront's product descriptions need to read as native German copy, not translated English, before a market launch.
A campaign video needs German subtitles that match the pacing and tone of the original voiceover, not a literal caption track.
Turnaround & delivery
3–5 business days for standard campaign copy, scaling with volume
Digital delivery in your working format
Process for this service
01
Brief
You share the campaign brief, tone-of-voice guidelines and any reference material.
02
Assignment
A linguist experienced in transcreation for your sector is assigned.
03
Adaptation
Copy is adapted to the brief, not translated line by line; slogans and headlines get particular attention.
04
Brand-voice check
The draft is checked against your guidelines and, where useful, read aloud for rhythm.
05
Revision & delivery
One round of tone revision is included before final delivery in your working format.
Pricing for this service
From €0.20/word, Professional tier standard. Subtitling add-on €9/runtime-minute for video assets.
Price estimator
MT with full human post-editing. (€0.09/word)
Human specialist translation, self-revised. (€0.16/word)
Specialist translation, independently revised, sworn certification where required. (€0.22/word)
Your job is below our minimum order — the total shown is the minimum for this language pair.
Estimate, not a binding quote — final price is confirmed against your actual file.
See full estimate →Adaptation, described as a process — not claimed as magic
We start from your brief and your tone-of-voice guidelines, not from the source text alone. The distinction matters here specifically: a literal translation of a slogan is usually wrong even when every word is correct, and this page exists because that’s a different skill from document translation.
FAQ
How is transcreation different from translation?
Translation renders what the source text says. Transcreation renders what your campaign needs the reader to feel, starting from your brief rather than translating word for word.
Can you work from our brand's tone-of-voice guidelines?
Yes — send them along with the brief, and the brand-voice check at draft stage is measured against them directly.
Do you handle video subtitles or voiceover scripts?
Yes, as part of the campaign-assets module — subtitling is priced at €9 per runtime-minute.
How many revision rounds are included?
One round of tone revision is included once you’ve seen the first draft; further rounds can be added at the standard revision rate.